Gymshark X Photozy

Our biggest studio ever at Lift:LDN

8/31/20251 min read

Creating Impact with Gymshark – London

One of our biggest highlights this year was partnering with Gymshark on a large-scale content project. From the very beginning, this was about more than just visuals — it was about capturing the energy of a brand that inspires millions around the world.

Across multiple shoot days, our team delivered professional photography and instant edits that kept the momentum of the event alive in real time. We set up softbox lighting, worked side by side with athletes, and ensured images were transferred instantly so talent and the Gymshark team could share content straight away.

The scale of the project was massive, but what stood out most was the atmosphere: the mix of dedication, community, and creativity that Gymshark has built around its name. Being trusted to capture that spirit was a milestone for Photozy, and a reminder of why we do what we do — to create visuals that don’t just record a moment, but amplify it!